Private label


Private Label Growth Outshines National Brands

Data from Nielsen sheds a positive light on store brand performance.


Lidl Peanut Butter Supporter Gets Own Label in Charitable Promotion

The teenager whose enthusiasm for Lidl peanut butter went viral is now appearing on a special package with sales supporting the Autism Society

A new report from Daymon provides a guide for retailers looking to up assortment success.

A study found grocers are using the category to ensure profitability.

In the wake of the USDA’s recently announced final rules for bioengineered foods, grocers must become conversant in the new directive—particularly when it comes to private label and bulk foods.

The retailer has revamped its private label design to convey quality and better connect with shoppers.

The initiative includes shorter ingredient labels and easier-to-read packaging.

Company veteran of 38 years “has been a great example of what it means to be Publix," CEO Todd Jones said.

Updates include a design overhaul and expanded clean offerings for the Purely Made brand.

Shoppers also rank conventional grocery stores high for cleanliness but earn moderate to low scores in service, according to the 2019 U.S. Supermarket Experience research report.

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