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Social Media

Technology

Grocers try to thread the needle on the latest social media app

 By Heather Lalley on Jul. 06, 2023

Aisle 1: There’s plenty of room for food retailers to build their brands not only on Threads, the potential new “Twitter-killer” platform, but also across all of social media, writes WGB Editor-in-Chief Heather Lalley.

Retailers

The latest TikTok trend just might start in the grocery store

 By Diane Adam on Nov. 18, 2022

Going viral helps grocery items fly off the shelves as retailers partner this holiday season with influencers on the popular social media app.

Retailers

HelloFresh Launches Competitive Cooking Show on Social Platform Twitch

By Jeniece Drake on Jun. 22, 2022

The original live series “Unleash the Feast” allows viewers to vote on their favorite dishes in real time.

Fresh Food

Failure to Engage: The Fresh Department's Digital Misses (and How to Fix Them)

By Christine LaFave Grace on Mar. 14, 2022

Online and in store, consumers are craving convenient, creative, inflation-beating meal solutions, says IRI's Jonna Parker. But grocers have a ways to go in meeting that need, she says.

Fresh Food

The Atlantic Declares Foodie Culture Is 'Over'

By Phil Lempert on Jun. 03, 2020

The Lempert Report: Food shows are now beginning to focus on home cooking and everyday ingredients already lying around the kitchen.

Retailers

Giant Food Hosts BBQ Battle; ShopRite Streams 'At Home' Sports Camps

By WGB Staff on May 08, 2020

As COVID-19 keeps consumers at home for now, retailers and food merchants aim to entertain with grilling events and online classes with pro athletes for kids.

Wellness

You Are What Your Friends Eat

By Phil Lempert on Mar. 31, 2020

The Lempert Report: We may be influenced by our social peers—both close friends and acquaintances on social media—more than we realize when choosing certain foods.