Beitz and Daigh Geographics Launches Web-mapping Grocery Real Estate Information Platform

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Startup Beitz and Daigh Geographics created Planned Grocery for real estate organizations to have better access to data on planned grocery store sites and for companies to be able to use this data for site selection and market planning. The new platform is tracking over 1,200 locations across the United States that have some type of grocery anchored development activity. This includes locations that are proposed, planned, under construction, or recently built within the last 6 months. The Planned Grocery data is updated weekly, and details on each planned grocery event include the status, location, open date, square footage and news source. 

Planned Grocery already has a member base including Wegmans, MTN Retail Advisors and Lowes Foods. "We're pleased to have another source of information with which to evaluate and make decisions on store locations," says Roger Henderson, vice president real estate of Lowes Foods. A sample of other companies using the platform include r360 Retail Consulting, Kevin Anderson Consulting, Cason Development Group and RAM Real Estate.

What makes the data unique in the platform is the research that goes into finding and correctly placing each point on the map, say company officials. Each point is hand-placed on the map and is tied to a publically available source. "I think commercial real estate companies and grocery retailers will find this platform gives them a significant advantage when it comes to site selection and market planning. It also makes a great resource for shopping center companies seeking to update their competition aerials with the current planned grocery store activity," says David Z Beitz, president and co-founder of Beitz and Daigh Geographics.

Traffic counts and the existing grocery store layers (with store identification numbers) are also available in the platform for reference. The existing grocery store data is sourced from Seattle-based data provider AggData. Built in a very simple and easy to use web-mapping interface, Planned Grocery also contains demographic heat map layers from Esri, measurement tools, and the ability to run basic demographics via a radius or drive time area. Esri's mapping technology is used to pull together all the various data layers into a fast interactive map that works on desktop computers as well as mobile devices.

Planned Grocery is a paid data subscription service provided by Beitz and Daigh Geographics. Beitz and Daigh Geographics, an Esri Business partner, provides GIS (Geographic Information Systems) solutions for organizations looking to visualize, research, analyze and display location data. Current and former clients include shopping center owners, real estate investors, retail and multi-family developers, real estate brokers, investment banking organizations and entrepreneurs.


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