Who’s a good boy? Multitasking pet treats gain market share
For a long time, pet treats were like human candy: empty calories, meant for the purpose of rewarding good behavior—or bribery. That has changed.
Make room for raw pet food?
If pets are indeed family members now, many owners reason, why should they be forced to eat kibbles when the rest of the family avoids processed food? And if the humans are cutting back on meat—as many millennials are—shouldn’t their animals do the same? Raw pet food, also known as the ancestral diet, allows humans the option to create nutritionally- and ethically-sound meals for animals.