Building a pet wellness section that’s for the dogs (and cats)
Building a pet wellness section that’s for the dogs (and cats)
The days when dogs literally slept in the doghouse and the main job of domestic cats was to catch mice are long gone. Most Americans now consider their pets part of the family, and they take their animals’ health and well-being nearly as seriously as their own.
Building a pet wellness section that’s for the dogs (and cats)
Build loyal pet-owning customers with discounts and deals
Pet owners tend to be loyal to their favorite brands: according to a 2019 survey by the market research firm Numerator, 38% of shoppers who bought dry dog food and 33% who bought dry cat food were likely to repeat the purchase within a year
If pets are indeed family members now, many owners reason, why should they be forced to eat kibbles when the rest of the family avoids processed food? And if the humans are cutting back on meat—as many millennials are—shouldn’t their animals do the same? Raw pet food, also known as the ancestral diet, allows humans the option to create nutritionally- and ethically-sound meals for animals.