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Albertsons, Fairlife Dish Out New Treats Ahead of National Ice Cream Day

Retailer introduces 13 new varieties; ultra-filtered milk brand enters the frozen category
Albertsons Signature Select ice cream
Photograph courtesy of Albertsons Cos.

Ahead of National Ice Cream Day on July 19, Albertsons Cos. and ultra-filtered milk brand Fairlife are launching new treats in the frozen aisle.

Boise, Idaho-based Albertsons has introduced 13 new Own Brands items in the ice cream aisle, including plant-based and sorbet options and Signature Select Unicorn Cotton Candy Ice Cream, a pink and blue ice cream with sprinkles and the flavor of cotton candy.

“We’re passionate about innovating based on shoppers’ needs, desires and the latest consumer trends. With these new items, we delivered something to surprise and delight every customer,” said Chad Coester, SVP of Own Brands. “Our new ice creams and frozen desserts give a spoonful of satisfaction and excitement with each bite. And we can all use a little fun.”

Signature Select Unicorn Cotton Candy Ice Cream is just one of four new 1.5-quart Signature Select ice cream varieties. The others are Cinnamon Churro Ice Cream with Honey Bun Swirl, Lemon Cheesecake Ice Cream and  Black Raspberry Chip Ice Cream.

The retailer also launched nine new varieties under its Open Nature brand, offering consumers dairy-free and plant-based offerings. The new items are:

  • Oat Non-Dairy Vanilla Caramel
  • Oat Non-Dairy Oatmeal Cookie
  • Oat Non-Dairy Blueberry Oatmeal Crumble
  • Coconut Non-Dairy Toasted Coconut
  • Coconut Non-Dairy Peanut Butter Chip
  • Coconut Non-Dairy Chocolate Salted Caramel
  • Strawberry Sorbet
  • Peach Sorbet
  • Passion Fruit Sorbet

Both Signature Select and Open Nature items can be found in the frozen dessert section in select Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, and other banners in the Albertsons Cos. family of stores.

Meanwhile, Fairlife, an ultra-filtered milk brand distributed by Atlanta-based Coca-Cola Co., is entering the ice cream category with the launch of Fairlife Light Ice Cream.

Made with ultra-filtered milk, Fairlife Light Ice Cream comes in seven lactose-free flavors: Vanilla, Chocolate, Cookies & Cream, Chocolate Peanut Butter, Double Fudge Brownie, Java Chip and Mint Chip. The varieties have 8 or 9 grams of protein, depending on the flavor, and 40% less sugar than traditional ice cream, according to the brand.

Fairlife Light Ice Cream has an SRP of $4.98 per 14-ounce container and is available in select grocery chain stores, including Albertsons Cos., Big Y Foods, Food City, Food Lion, Harris Teeter Supermarkets, Hy-Vee, Lowes Cos., Lucky Stores, Raley's Supermarkets, Safeway, Save Mart Supermarkets, Vons, Walmart and WinCo Foods. Distribution is expected to expand to include more grocery, retail and convenience stores nationwide.


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