Center Store

Boost Sales By Making Holiday Entertaining Easy

Photograph courtesy of Schuman Cheese

Holiday gatherings may be a little different for many shoppers this year. But one thing will still be the same for everyone: the holidays will be a time to indulge a little bit, with rich foods, festive drinks and craveable snacks and small bites. In fact, some shoppers may be foregoing the big meal entirely in favor of small, shareable bites to enjoy with a favorite wine or other seasonal beverage, so retailers have a great opportunity to capitalize on customers looking for convenient appetizers and hors d’oeuvres.

Deloitte research shows that holiday spending this year is expected to shift to non-gift purchases for celebrations at home, with household spending increasing by an average of 12%. For consumers who are altering their celebration plans, the meal might be different, but the indulgence is still there—and when cooking for a smaller crowd, many consumers might opt to choose less intensive menus so they can spend more time with their loved ones.

Prepared options offer big opportunity for grocers

For grocers, the opportunity is ripe to offer convenient, prepared options for customers. Ready-made appetizers and ready-to-heat meals are likely to be big sellers this year, as busy consumers may not want to spend their time off in the kitchen.

Cheese and charcuterie plates are an ideal option for holiday entertaining. With variety, everyone can find something they like—but for many shoppers, the cheese section at the grocery store can be a bit overwhelming. With so many varieties available, it’s tough to know what cheeses go well together.

Schuman Cheese makes it easy, though—Cello brand Everyday and Holiday Cheese Flights, each featuring three varieties of delicious artisanal cheese, give customers a quick yet elegant option to serve at holiday meals. Cheese selections available in Cello brand Cheese Flights include Copper Kettle Parmesan, Pepper Jack Goat and Dill Rubbed Fontal; or Asiago, Cabot Clothbound Cheddar and Dijon-Herb Rubbed Fontal. By combining three delicious cheeses in one easy-to-serve board, the guesswork is gone—and shoppers have their appetizer cheese plates effortlessly planned.

High quality cheeses make for unforgettable meals

For consumers who prefer to put together their own cheese boards, or those who want to include rich cheeses in their other dishes, such as a holiday manicotti, a traditional baked macaroni and cheese or anything else, Schuman Cheese offers an array of products perfect for entertaining—as well as everyday meals that deserve a special touch. From Parmesan to Asiago and Mascarpone, there’s a cheese for every course on the menu.

Schuman Cheese is ready to help consumers make the holidays special—no matter what the celebration looks like. To find out more about Cello brand Everyday and Holiday Cheese Flights and other high quality cheeses, visit

This post is sponsored by Schuman Cheese


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