Hostess Brands introduced two new products: Hostess Cinnamon Sugar Crunch Donettes and Hostess Apple Streusel Coffee Cakes. Each of the new flavors-- driven by current flavor trends -- capitalizes on the growing demand for convenience as consumers more frequently choose to eat their breakfast on-the-go and increasingly opt for breakfast items for snacks throughout the day, company officials say.
Hostess Cinnamon Sugar Donettes are topped with a mixture of cinnamon and sugar. Each bite provides consumers a sweet burst of cinnamon flavor and the crunch of Hostess’ crumb topping. Additionally, Hostess has added a second flavor to its coffee cakes with the launch of Apple Streusel Coffee Cakes. The treat has a crisp apple taste and it’s topped with a sugar crumb streusel.
“These fresh takes on our classic Donettes and Coffee Cakes provide consumers with new delectable options in a category that can be enjoyed all day long,” says Burke Raine, Hostess senior vice president and chief marketing officer. “We continue to look closely at flavor trends as we innovate and expand on our most beloved brands.”
The product launch closely follows several other recent innovation efforts from Hostess, as the brand continues to extend its offerings with its introduction of a chocolate cake Twinkie, an expansion into the frozen and in-store bakery categories, along with a variety of seasonal snack cakes such as Pumpkin Spice Twinkies and Dark Chocolate Raspberry Cupcakes.
Both Cinnamon Sugar Donettes and Apple Streusel Coffee Cakes are available now at retailers nationwide.