Dos Equisby Heineken
Dos Equis is announcing a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs. Beginning this November, both Dos Equis Lager and Dos Equis Ambar will sport a brand new design which showcases key brand elements in a more premium manner. The primary packaging design changes include an updated typeface of the iconic "XX" and rays on the front label to increase brand visibility, a profile turn of Aztec leader, Moctezuma, from facing left to facing right and the addition of a heritage line on the front label.
If it’s true that a company’s success can truly be measured only by the caliber of its people, then the nation’s grocery fresh food departments and their supporting trade partners are in very good hands, as evidenced by the charter Champions of Change class showcased herein.