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New Look for Dos Equis

Dos Equisby Heineken www.heineken.com Dos Equis is announcing a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs. Beginning this November, both Dos Equis Lager and Dos Equis Ambar will sport a brand new design which showcases key brand elements in a more premium manner. The primary packaging design changes include an updated typeface of the iconic "XX" and rays on the front label to increase brand visibility, a profile turn of Aztec leader, Moctezuma, from facing left to facing right and the addition of a heritage line on the front label.

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