SKYY Vodka has expanded its popular Infusions line with SKYY Infusions Bartlett Pear just in time for fall.
With SKYY Infusions Bartlett Pear, consumers will enjoy notes of fleshy ripe pear with bright juicy flavor, finished with a dry and crisp taste, ideal for autumnal cocktails. "The Bartlett is what comes to mind when you think of traditional pear flavor," says Otis Florence, global ambassador at SKYY Vodka. "SKYY Infusions Bartlett Pear is perfect for mixing in your favorite cocktail and pairs beautifully with a splash of ginger beer or in our signature cocktail, The Bartlett Bee."
This new entry taps into the growing pear flavor trend in the U.S. The renewed interest in pear ciders, as well as pear-based liqueurs, has brought attention back to the gentle-flavored fruit, which was first introduced in the U.S. back in 1799. When selecting the varietal, SKYY Infusions looked to the Bartlett pear—the No. 1 grown and sold pear in America, accounting for 50 percent of the American pear crop.
"Consumer demand for natural tasting products has been the driving force behind the success of the SKYY Infusions line," says Richard Black, vice president of marketing for White Spirits and Cordials, Campari America. "Repeat purchases of SKYY Infusions made a sharp uptick in 2015. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavors in their cocktails."
SKYY Infusions Bartlett Pear will be featured at on- and off-premise sampling events, and through the franchise's upcoming winter promotion, SKYY HOLIDAYY. The new flavor will also be highlighted in marketing communications throughout the season.
SKYY Infusions Bartlett Pear complements the brand's existing line of award-winning premium flavors, which includes Citrus, Honeycrisp Apple, Tropical Mango, Coastal Cranberry, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Moscato Grape, Wild Strawberry, Pineapple, Blood Orange, Passion Fruit, Cherry and Raspberry.
SKYY Infusions Bartlett Pear is 70 proof (35 percent ABV), is available in 50 milliliter for a suggested retail price of $1.99, 750 milliliter with a suggested retail price of $13.99, 1 liter with a suggested retail price of$16.99 and 1.75 with liter suggested retail price of $19.99.