For National Candy Month, celebrated this June, the National Confectioners Association has revealed the most popular summer candy types and flavors that can help retailers looking to lessen the sales lull the category typically experiences during the hottest months of the year.
“Retailers are embracing National Candy Month as a promotional opportunity as they look to bridge the confectionery sales gap between Easter and Halloween,” Carly Schildhaus, a spokesperson for the Washington, D.C.-based association, told WGB. “In June 2020, about 575 retail locations executed a National Candy month promotion of some sort—and this year more than 31,000 retail locations have embraced National Candy Month as a way to drive incremental sales. There is great momentum and excitement for National Candy Month, as the industry eyes up this summer merchandising sales opportunity which is estimated to be worth up to $500 million.”
Click through to learn more about what’s trending in confection.