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News and insights to leverage opportunities in pet, private label, breakfast foods, free-from foods, frozen and refrigerated and beer/wine/spirits, including WGB’s exclusive What’s On Tap trend report.

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Breakfast Broadens Its Reach

As the category shrinks, cereal reaches for more promos, dayparts and snacks.

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Sara Lee and Skippy Teaming for 'Summer of Fun'

Sara Lee and Skippy are combining their marketing and digital efforts to put forth in-store displays, IRC coupons and a digital platform.

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1-on-1 With '@SchnucksBeerGuy'

By Jon Springer on May 01, 2019

Schnuck Markets' director of bakery and deli, Chris Kline, is a certified Cicerone and enthusiastic supporter of the retailer's efforts to lead the craft beer category.

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Budweiser Launches New Brew in Honor of Moon Landing’s 50th Anniversary

By WGB Staff on Apr. 22, 2019

What's On Tap: Heineken rolls out new look, Tecate launches retail-focused campaign, Four Corners Brewing expands to SoCal.

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Jerky Gets a Face-Lift

By Kathleen Furore on Apr. 12, 2019

Premium and globally inspired attributes are transporting the meat snacks category into the realm of inspired flavors and funky formats.

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The Frozen Food Aisle Goes Digital

By Phil Lempert on Apr. 12, 2019

The Lempert Report: New grocery tech includes screens equipped with sensors ready to react to customers and anticipate their product selections. Whether shoppers will use—or be turned off by—such tech is the big question.

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