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Center Store

News and insights to leverage opportunities in pet, private label, breakfast foods, free-from foods, frozen and refrigerated and beer/wine/spirits, including WGB’s exclusive What’s On Tap trend report.

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New Promotion Connects Tecate Drinkers, Music

 By WGB Staff on Jan. 23, 2020

What's On Tap: A roundup of news from the beer aisle, including Bud Light Seltzer's debut and a 3-on-3 college basketball event with Dos Equis.

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Why Coffee and Tea Sales Are Gaining Strength

 By Amanda Baltazar on Dec. 16, 2019

Growth driven by a greater focus on variety, flavor, wellness attributes and ready-to-drink products.

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WGB Editors Share Thanksgiving Essentials on Turkey Wednesday

By Meg Major, Kat Martin, Kristina Hurtig and Jon Springer on Nov. 27, 2019

Trade media brand's editorial staff unpacks their list of must-haves for their family feasts.

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Harris Teeter, MillerCoors Donate Meal Kits for Military Families

By WGB Staff on Nov. 26, 2019

What's On Tap: Harris Teeter and MillerCoors help military families this Thanksgiving for Operation Homefront; Budweiser, Heineken and Stella Artois serve up special brews for holiday season.

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Deconstructing the Center Store

By Kat Martin on Nov. 15, 2019

Amid overall decline, grocers have opportunities to highlight innovative products and private brands.

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Frozen Foods Morph From Bland to Bold

By Amanda Baltazar on Oct. 18, 2019

Thanks to cleaner labels and product innovation, the freezer is once again ablaze with hot sellers.

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Wholly Milking It: A Bright Spot in a Complex Category

By Kathleen Furore on Oct. 14, 2019

Sales of dairy milk are down and plant-based products are up, but whole milk is making a rebound.

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The Cultured Club

By Jennifer Strailey on Aug. 26, 2019

Stop & Shop is among the retailers that are helping to meet consumer demand for new varieties of yogurt and grab-and-go products.

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People Magazine Picks Goya Paella as ‘Best Rice Kit’

By WGB Staff on Aug. 12, 2019

Consumer magazine's taste-testers raved about the easy-to-follow directions and flavorful results.

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MillerCoors Tests Biodegradable Beer Packaging

By WGB Staff on Jul. 22, 2019

What's On Tap: Heineken takes formula partnership to NYC, Busch Beer hosts pop-up in the wilderness.

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