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News and insights to leverage opportunities in pet, private label, breakfast foods, free-from foods, frozen and refrigerated and beer/wine/spirits, including WGB’s exclusive What’s On Tap trend report.

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Sara Lee and Skippy Teaming for 'Summer of Fun'

Sara Lee and Skippy are combining their marketing and digital efforts to put forth in-store displays, IRC coupons and a digital platform.

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1-on-1 With '@SchnucksBeerGuy'

Schnuck Markets' director of bakery and deli, Chris Kline, is a certified Cicerone and enthusiastic supporter of the retailer's efforts to lead the craft beer category.

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Budweiser Launches New Brew in Honor of Moon Landing’s 50th Anniversary

By WGB Staff on Apr. 22, 2019

What's On Tap: Heineken rolls out new look, Tecate launches retail-focused campaign, Four Corners Brewing expands to SoCal.

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The Frozen Food Aisle Goes Digital

By Phil Lempert on Apr. 12, 2019

The Lempert Report: New grocery tech includes screens equipped with sensors ready to react to customers and anticipate their product selections. Whether shoppers will use—or be turned off by—such tech is the big question.

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Jerky Gets a Face-Lift

By Kathleen Furore on Apr. 12, 2019

Premium and globally inspired attributes are transporting the meat snacks category into the realm of inspired flavors and funky formats.

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Shaking Up Adult Beverages

By Jennifer Strailey on Apr. 05, 2019

The category's latest trends quench consumer demand for convenience, authenticity, quality and fresh flavors.

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Battle Between Coors Light, Bud Light Rages On

By WGB Staff on Mar. 19, 2019

What's On Tap: Heineken rolls out promotions, and Anheuser-Busch works on rice sustainability.

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Going Gluten-Free? Prepare to Pay More

By Phil Lempert on Mar. 05, 2019

The Lempert Report: More gluten-free foods are showing up on today’s supermarket shelves, yet the prices of these products remain relatively high.

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Amazon Launches Private Label Dairy Line

By WGB Staff on Feb. 26, 2019

E-tailer is expanding its grocery offerings with eight-product lineup.

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The Original Meal Kit? Frozen Food Generates $57 Billion

By WGB Staff on Feb. 21, 2019

As millennials evolve as consumers, the frozen category is helping them pick up the slack and is boosting sales to the tune of $57 billion annually.

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