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News and insights to leverage opportunities in petprivate labelbreakfast foodsfree-from foodsfrozen and refrigerated and beer/wine/spirits, including WGB’s exclusive What’s On Tap trend report.

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Budweiser Releases "Hero's Welcome" Super Bowl Commercial and Year-Long Campaign

The premise is simple – every soldier deserves a hero’s welcome, as the spot chronicles a single soldier’s homecoming from Afghanistan. To the soldier's genuine surprise, his entire town of Winter Par...

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Heineken Unveils "Open Your Summer" Promotion

Heineken is unveiling the details of its Open Your Summer program, designed to reward and build on the excitement of summer’s celebrations through a 360 degree activation at retail and on-premise from...

Weight Watchers Sweet Baked Goods is introducing the Brownie Bliss flavor, Salted Caramel. The chocolate brownie layered with caramel is only 90 calories and a PointsPlus value of 2. According to comp...

Mars Chocolate North America announced a wide range of new products that will hit store shelves in the coming months, and two of the items are back by popular demand. Fan favorites M&M’S Brand Cri...

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