As its competitive clout in the grocery world intensifies, Aldi has added 18 more feathers in its cap for its exclusive brands, which were among 58 Best New Product Award winners from BrandSpark International.
More than 11,000 Americans voted in BrandSpark’s survey of the latest food, beverage, beauty, health, personal care and household products that were launched after Jan. 1. Now in its 12th year, the winning products in the Best New Product Awards (BNPA) were determined solely by the votes and opinions of American consumers.
“With so many new products launched each year, it is hard for consumers to know what to buy and challenging for brands to break through the clutter. This is where the Best New Product Awards comes in,” said Robert Levy, president of BrandSpark International and founder of the Best New Product Awards. “The BNPA seal and claim drive strong ROI for the winners by helping products stand out from competition. Year after year we see brands gain an edge in the market by leveraging their win across traditional and digital media channels.”
Some key takeaways from this year’s BrandSpark American Shopper Study reveal:
Consumer Affinity for New Products
The innovations that resonate with the most Americans focus on health, taste, sustainability, effectiveness and convenience. Almost 8 in 10 American shoppers “like trying new products” as they search for new experiences and superior performance, while 68% say they will pay more for a new product that is better and 57% say they “actively look through stores for products that are new and different.” From this, BrandSpark said innovation continues to be a way for brands to maintain a competitive advantage and also a way for select private labels to assert that they are more than just followers.
The majority of American shoppers actively seek out the best value for their money, but that doesn’t mean finding the absolute lowest price product, BrandSpark noted. One in 2 shoppers reported they often buy some premium-quality products even though they cost more. Several new trends are driving benefits that American say they’ll pay more for:
- 41% are willing to pay more for products that are environmentally-friendly, up from 38% last year.
- 37% are willing to pay more for organic food or beauty products, up from 32% last year.
- 52% are trying to find natural equivalents where they can, slightly up from last year.
Private label products are a big part of how Americans try to get the most for their money, BrandSpark said, with 41% agreeing that store brands are a better value than brand names, while most other shoppers are neutral. America’s most shopped grocery retailers, such as Aldi and Trader Joe’s, have a strong focus on private labels, and these brands are increasingly introducing new innovations, as seen in the BNPA winners from Aldi.
Meat alternatives are emerging, with 1 in 5 Americans saying they are eating less meat than two years ago—primarily less red meat. One in 6 Americans report regularly eating plant-based meat alternatives, and many others are consuming more nonmeat sources of protein in their diets, including lentils, beans and whole grains.
The complete list of BrandSpark International’s Best New Product Awards for 2020 by category are:
Food & Beverage
|Artisanal bread||Sara Lee Artesano Brioche|
|Butter||Aldi Countryside Creamery Pure Irish Butter|
|Cheese snack||Aldi Happy Farms Cream Cheese Snack Pack|
|Cream cheese||Belle Chevre Cream Cheese|
|Dairy-free creamer||Coffee-mate Natural Bliss Plant Based Oat Milk Creamer|
|Dessert dip||Olivio Chocolate Buttery Spread|
|Dippable cheese||Cacique Mexican Style Queso Dip|
|Dry pasta||Ronzoni Turmeric Pasta|
|Flatbread||Stonefire Naan Rounds|
|Fresh pasta||Aldi Specially Selected Cheese or Spinach Ravioli|
|Fresh premade side||Trader Joe’s Harvest Grain Salad|
|Gluten-free bread||Aldi liveGfree Wide Pan Bread|
|Grain-free pizza||Cappello’s Grain Free Pizza|
|Greek yogurt||Litehouse Greek Yogurt Smoothie|
|Hard seltzer||Aldi Vista Bay Hard Seltzer|
|Healthier kid's snack||Aldi Simply Nature Kids Bites|
|Ketchup||Heinz Ketchup With a Blend of Veggies|
|Low-calorie bread||Aldi L'oven Fresh Bagel Skinny's|
|Lunch kit||Aldi Never Any Turkey or Ham Lunch Kit|
|Mac and cheese||The Pioneer Woman Fancy Mac & Cheese|
|Organic butter||Aldi Simply Nature Organic Salted Butter Quarters|
|Organic milk||Aldi Simply Nature Organic Grassfed 2%|
|Organic yogurt||Aldi Simply Nature Organic Whole Milk Greek Yogurt|
|Plant-based meat alternative||Beyond Meat Beyond Beef Plant-Based Ground|
|Protein bar||One Peanut Butter Cup Protein Bar|
|Rice||Goya Paella Rice Kit|
|Rice alternative||RightRice Made from Vegetables|
|Savory dip||Aldi Park Street Deli Assorted Tzatziki Dips|
|Single-serve cheese||Babybel Mini Rolls|
|Skyr yogurt||Aldi Friendly Farms Icelandic Style Skyr Non-Fat Yogurt|
|Sliced cheese||Aldi Happy Farms Deli Sliced Cheese|
|Snack packs||Aldi Park Street Deli Snack Selects Three Pack|
|Specialty nondairy beverage||Almond Breeze Almondmilk Blended with Real Bananas|
|Store brand red wine||Aldi Bear Bros Cabernet Sauvignon|
|Store brand sangria||Aldi Velata Premium Sangria|
|Wraps||Aldi L'oven Fresh Protein Wraps|
Beauty, Health & Personal Care
|Aluminum-free deodorant||Dove 0% Aluminum Free|
|Body lotion||Nivea Coconut & Monoi Oil Infused Body Lotion|
|Body wash||Dove Body Wash Mousse with Rose Oil|
|Concealer||CoverGirl TruBlend Undercover Concealer|
|Conditioner||Pantene Miracle Moisture Boost Conditioner with Rosewater|
|Diapers||Pampers Cruisers 360 Fit|
|Face mask||Aveeno Oat Mask|
|Hair mask||John Frieda Wonder Drops|
|Kid's cough/cold medication||Vicks Children's Cold Multi-Symptom|
|Lipstick||Revlon Super Lustrous The Luscious Mattes|
|Shampoo||Pantene Miracle Moisture Boost Shampoo with Rosewater|
|Toothpaste||Crest Pro-Health Gum and Sensitivity Toothpaste|
|Wellness gummy||Vitafusion CBD Full Spectrum Hemp Extract|
|Baby laundry detergent||Dreft Pure Gentleness|
|Cleaning wipes||Clorox Ultra Clean Disinfecting Wipes|
|Dog treat||True Chews Chicken Meatball Recipe|
|Dryer sheets||Bounce WrinkleGuard Sheets|
|Fabric treatment (in-wash)||Downy WrinkleGuard|
|Fabric treatment (out-of-wash)||Bounce Touch-Up Spray|
|Laundry stain remover||Tide To Go Stain Remover Wipes|
|Single-dose laundry detergent||Tide Simply Pods + Oxi Liquid Detergent Packs|
|Single-dose laundry detergent for sensitive skin||Tide Ultra Oxi Free|
In addition to its Best New Product Awards, Toronto-based BrandSpark International also conducts major awards programs, including WGB’s Most Trusted Food Retailers study via its consumer product endorsement and amplification platform, Shopper Army.
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