Aldi Nabs 18 Best New Product Awards From BrandSpark

Consumer survey reveals growing preferences for health-conscious and organic products
Photograph courtesy of BrandSpark International

As its competitive clout in the grocery world intensifies, Aldi has added 18 more feathers in its cap for its exclusive brands, which were among 58 Best New Product Award winners from BrandSpark International.

More than 11,000 Americans voted in BrandSpark’s survey of the latest food, beverage, beauty, health, personal care and household products that were launched after Jan. 1. Now in its 12th year, the winning products in the Best New Product Awards (BNPA) were determined solely by the votes and opinions of American consumers.

“With so many new products launched each year, it is hard for consumers to know what to buy and challenging for brands to break through the clutter. This is where the Best New Product Awards comes in,” said Robert Levy, president of BrandSpark International and founder of the Best New Product Awards. “The BNPA seal and claim drive strong ROI for the winners by helping products stand out from competition. Year after year we see brands gain an edge in the market by leveraging their win across traditional and digital media channels.”

Some key takeaways from this year’s BrandSpark American Shopper Study reveal:

Consumer Affinity for New Products

The innovations that resonate with the most Americans focus on health, taste, sustainability, effectiveness and convenience. Almost 8 in 10 American shoppers “like trying new products” as they search for new experiences and superior performance, while 68% say they will pay more for a new product that is better and 57% say they “actively look through stores for products that are new and different.” From this, BrandSpark said innovation continues to be a way for brands to maintain a competitive advantage and also a way for select private labels to assert that they are more than just followers.


The majority of American shoppers actively seek out the best value for their money, but that doesn’t mean finding the absolute lowest price product, BrandSpark noted. One in 2 shoppers reported they often buy some premium-quality products even though they cost more. Several new trends are driving benefits that American say they’ll pay more for:

  • 41% are willing to pay more for products that are environmentally-friendly, up from 38% last year.
  • 37% are willing to pay more for organic food or beauty products, up from 32% last year.
  • 52% are trying to find natural equivalents where they can, slightly up from last year.

Private Brands

Private label products are a big part of how Americans try to get the most for their money, BrandSpark said, with 41% agreeing that store brands are a better value than brand names, while most other shoppers are neutral. America’s most shopped grocery retailers, such as Aldi and Trader Joe’s, have a strong focus on private labels, and these brands are increasingly introducing new innovations, as seen in the BNPA winners from Aldi.

Meat Alternatives

Meat alternatives are emerging, with 1 in 5 Americans saying they are eating less meat than two years ago—primarily less red meat. One in 6 Americans report regularly eating plant-based meat alternatives, and many others are consuming more nonmeat sources of protein in their diets, including lentils, beans and whole grains.

The complete list of BrandSpark International’s Best New Product Awards for 2020 by category are:

Food & Beverage

Artisanal breadSara Lee Artesano Brioche
ButterAldi Countryside Creamery Pure Irish Butter
Cheese snackAldi Happy Farms Cream Cheese Snack Pack
Cream cheeseBelle Chevre Cream Cheese
Dairy-free creamerCoffee-mate Natural Bliss Plant Based Oat Milk Creamer
Dessert dipOlivio Chocolate Buttery Spread
Dippable cheeseCacique Mexican Style Queso Dip
Dry pastaRonzoni Turmeric Pasta
FlatbreadStonefire Naan Rounds
Fresh pastaAldi Specially Selected Cheese or Spinach Ravioli
Fresh premade sideTrader Joe’s Harvest Grain Salad
Gluten-free breadAldi liveGfree Wide Pan Bread
Grain-free pizzaCappello’s Grain Free Pizza
Greek yogurtLitehouse Greek Yogurt Smoothie
Hard seltzerAldi Vista Bay Hard Seltzer
Healthier kid's snackAldi Simply Nature Kids Bites
KetchupHeinz Ketchup With a Blend of Veggies
Low-calorie breadAldi L'oven Fresh Bagel Skinny's
Lunch kitAldi Never Any Turkey or Ham Lunch Kit
Mac and cheeseThe Pioneer Woman Fancy Mac & Cheese
Organic butterAldi Simply Nature Organic Salted Butter Quarters
Organic milkAldi Simply Nature Organic Grassfed 2%
Organic yogurtAldi Simply Nature Organic Whole Milk Greek Yogurt
Plant-based meat alternativeBeyond Meat Beyond Beef Plant-Based Ground
Protein barOne Peanut Butter Cup Protein Bar
RiceGoya Paella Rice Kit
Rice alternativeRightRice Made from Vegetables
Savory dipAldi Park Street Deli Assorted Tzatziki Dips
Single-serve cheeseBabybel Mini Rolls
Skyr yogurtAldi Friendly Farms Icelandic Style Skyr Non-Fat Yogurt
Sliced cheeseAldi Happy Farms Deli Sliced Cheese
Snack packs Aldi Park Street Deli Snack Selects Three Pack
Specialty nondairy beverageAlmond Breeze Almondmilk Blended with Real Bananas
Store brand red wineAldi Bear Bros Cabernet Sauvignon
Store brand sangria Aldi Velata Premium Sangria
WrapsAldi L'oven Fresh Protein Wraps

Beauty, Health & Personal Care

Aluminum-free deodorantDove 0% Aluminum Free
Body lotionNivea Coconut & Monoi Oil Infused Body Lotion
Body washDove Body Wash Mousse with Rose Oil
ConcealerCoverGirl TruBlend Undercover Concealer
Conditioner Pantene Miracle Moisture Boost Conditioner with Rosewater
DiapersPampers Cruisers 360 Fit
Face maskAveeno Oat Mask
Hair maskJohn Frieda Wonder Drops
Kid's cough/cold medicationVicks Children's Cold Multi-Symptom
LipstickRevlon Super Lustrous The Luscious Mattes
ShampooPantene Miracle Moisture Boost Shampoo with Rosewater
ToothpasteCrest Pro-Health Gum and Sensitivity Toothpaste
Wellness gummyVitafusion CBD Full Spectrum Hemp Extract


Baby laundry detergentDreft Pure Gentleness
Cleaning wipesClorox Ultra Clean Disinfecting Wipes
Dog treatTrue Chews Chicken Meatball Recipe
Dryer sheetsBounce WrinkleGuard Sheets
Fabric treatment (in-wash)Downy WrinkleGuard
Fabric treatment (out-of-wash)Bounce Touch-Up Spray
Laundry stain remover Tide To Go Stain Remover Wipes
Single-dose laundry detergentTide Simply Pods + Oxi Liquid Detergent Packs
Single-dose laundry detergent for sensitive skinTide Ultra Oxi Free

In addition to its Best New Product Awards, Toronto-based BrandSpark International also conducts major awards programs, including WGB’s Most Trusted Food Retailers study via its consumer product endorsement and amplification platform, Shopper Army.


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