In honor of Military Appreciation Month, coffee creamer company International Delight is donating $150,000 to Pets for Vets, which helps find shelter animals homes with veterans.
Additionally, the brand launched a new limited-edition S'mores flavor that features the Pets for Vets paw print logo on the bottle as part of its cause-driven Americana-themed summer collection.
The donation is expected to cover matches for 30 veterans and pets as well as continued education for the organization's trainers and medicine.
Jessica Strouse, senior associate brand manager for International Delight, said the opportunity to help match veterans with new companions "struck a chord" with the company, adding that company officials knew from the first conversation that they wanted to get involved in the cause.
"We are proud to support the Pets for Vets team with a contribution, and also to have the opportunity to use our beloved brand to raise awareness for their efforts with the addition of their symbol to our latest launch: International Delight S'mores Creamer," she said
The full Americana-themed collection is available in grocery and mass-market retailers nationwide for a suggested retail price of $3.79.