Market research firm IRI released its 23rd annual New Product Pacesetters report, which highlights the most successful new product launches across food and beverage, nonfood and convenience-store sectors during 2018. Smaller companies continue to dominate the list, and the most successful products emphasize wellness and convenience. “The majority of 2018 New Product Pacesetters addressed at least one of the overriding themes we’ve observed over the past few years,” Joan Driggs of IRI said. “They’re upping the consumer experience, delivering against expectations and addressing simplicity, either with ingredients, convenience or sustainability.”
WGB spotlights 10 of IRI's 30 Pacesetters herein, including six food brands and four nonfood brands.
Kinder Joy by Ferrero USA is a confectionery treat that comes in a plastic, egg-shaped package. It contains two separately sealed halves: One features smooth cocoa and cream topped with crispy wafer bites, while the other contains a mystery toy. The chocolate candy was also named one of this year’s best products by Products of the Year USA.
Total Year-One Dollar Sales, Multioutlet: $124.4 million
M&M's Caramel Chocolate Candies are filled with creamy caramel and have the classic, crunchy, milk chocolate M&M’s candy shell. The candy comes in multiple formats, including a share size (2.83 ounces), stand-up pouches (9.6 ounces) and singles (1.41 ounces).
Total Year-One Dollar Sales, Multioutlet: $120.6 million
Oui by Yoplait
Oui by Yoplait is a French-style yogurt that features real fruit, milk and yogurt cultures. It is sweetened with pure cane sugar. Available flavors include Strawberry, Blueberry, Black Cherry, Vanilla, Coconut, Lemon and Peach. Oui by Yoplait comes in 5-ounce pots in both two-packs and four-packs.
Total Year-One Dollar Sales, Multioutlet: $100.5 million
Grown in Idaho
Lamb Weston's Grown in Idaho potato products are hardy, skin-on potatoes and a perfect side dish for a burger or during the upcoming grilling season. Grown in Idaho comes in just about every variety a potato lover could imagine, from crinkle cut to shoestring, steak fries and hash browns, as well as Crispy Potato Puffs—their take on the classic tater tot.
Total Year-One Dollar Sales, Multioutlet: $59.9 million
Duncan Hines Perfect Size for 1
Described as "Happiness in a Hot Minute," Duncan Hines' Perfect Size for 1 lets cake lovers fix up their own Caramel Brownie, Carrot Cake, Chocolate Lover's Cake or another delicacy, with no artificial ingredients or preservatives. Each dessert variety also comes with its own drizzles and frosting too.
Total Year-One Dollar Sales, Multioutlet: $47.9 million
Tide Ultra Oxi
The Tide Ultra Oxi line was the biggest hitter in the nonfood category. Tide Ultra Oxi's collection of products come in pods, powder and high-efficiency liquids, and the line boasts its ability to remove the toughest stains, even ones up to seven days old.
Total Year-One Dollar Sales, Multioutlet: $139.8 million
Xylal's Allergy 24HR over-the-counter tablet remedy is designed to provide continuous 24-hour relief from seasonal allergies and more, with a full prescription-strength relief of the worst symptoms. It comes in 10-count, 35-count and 80-count packs.
Total Year-One Dollar Sales, Multioutlet: $76.5 million
Love Beauty and Planet
Love Beauty and Planet hair and bath products aim to create a happier, less wasteful planet with every shower. A majority of their natural, sustainably sourced shampoo and conditioner products come in bottles made of 100% post-consumer recycled bottles. But if you want to shed plastic from your purchase entirely, Love Beauty and Planet also offers a silicone-free, solid shampoo bar.
Total Year-One Dollar Sales, Multioutlet: $62.3 million
Arm & Hammer Slide
Arm & Hammer Slide cat litter eliminates odors and also prevents the "stuck-on mess" that can show up in the average litter box. Its name comes from the fact that it "slides" out of any litter box with no scraping and no scrubbing while providing seven-day odor protection.
Total Year-One Dollar Sales, Multioutlet: $57.1 million