Social-Powered 'Mayochup' Squirts Onto Grocery Shelves

Kraft Heinz's new condiment spreads a spicy social buzz
Photograph courtesy of Heinz

With strong squirt of social-media buzz, Kraft Heinz’s Mayochup hit U.S. grocery stores this week.

The mayonnaise-ketchup hybrid drew more than 1 million votes when the company polled Twitter users earlier this year about bringing the mix stateside. Mayochup was already available in some Middle East countries.

A different Twitter poll was running early this week that the company said would determine where to first deploy a food truck to offer samples. Chicago was narrowly leading Brooklyn, N.Y., late Tuesday.

The product is now available at stores including Walmart, Kroger, Stop & Shop, Giant Carlisle, Food Lion, Hannaford, Winn Dixie, Bi-Lo, Shoprite, Giant Eagle, Price Chopper, Meijer, Albertsons, Safeway, Acme, Shaw's, Hy-Vee, Winco and Amazon, according to Kraft Heinz Co.

“After seeing the unprecedented passion surrounding this product, including the nearly one million votes on social media and 500,000 votes in favor of bringing it stateside, launching Mayochup in the U.S. was a no-brainer,” said Nicole Kulwicki, director of marketing for Heinz, in a statement. “We’re excited to officially welcome Heinz Mayochup sauce to the Heinz family of products, including ketchup, mustard, BBQ sauce and our most recent addition, Heinz mayonnaise.”

The company described Mayochup as a mix of mayonnaise, ketchup and a “special blend of spices.” The 16.5-ounce squeeze bottles have a suggested retail price of $3.49. 

Some of the buzz on social media pointed out that the mix is hardly a new one. The Hispanic food maker Goya makes a mayo ketchup product popular with shoppers of Puerto Rico origin.

Shoppers in the Mountain West also spoke up point out the similarities between the new condiment and what’s popularly known there as “fry sauce.”





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