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CPG

Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

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Q&A With a Retail Reporter Turned Natural Food Entrepreneur

Katherine Harvey, who was a retail business reporter earlier in her career, joins WGB's Breakroom to discuss the challenges of building a new brand in the healthy food space.

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Field Agent Acquires Retail Media Firm

Field Media to dispatch "everyday influencers" to buy, try and build content.

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Campbell Soup Taps Mark Clouse as CEO

By Jon Springer on Dec. 21, 2018

Former Pinnacle CEO to take on turnaround of the struggling CPG icon.

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3 Ways Grocery Trading Partners Can Make the Most of Shopper Insights

By Brett Dworski on Dec. 14, 2018

CMA, SIMA explore how integrated teams’ use of data will make a difference during WGB webcast.

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Denmark Considering Including Environmental Impact on Packaging

By Phil Lempert on Dec. 07, 2018

The Lempert Report: The initiative will be tested at a collection of supermarkets.

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Campbell, Third Point Declare Truce

By Jon Springer on Nov. 27, 2018

The settlement will add two activist nominees to the board of the struggling CPG giant.

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Nielsen, Microsoft Align to Democratize Retail Data With AI

By WGB Staff on Nov. 13, 2018

The new partnership will enable clients to harness data as an enterprise asset within an open data environment.

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How to Attract Health-Conscious Shoppers

Sponsored content from our partner Organic Valley on Oct. 30, 2018

Here’s a look at what grass-fed dairy is and why stores should offer it.

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Campbell Heirs Unite Against Third Point

By Jon Springer on Oct. 18, 2018

Family support for board seen as key blow to activist investor.

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Attracting Shoppers with Grass-Fed Dairy

Sponsored content from our partner Organic Valley on Oct. 16, 2018

It’s imperative that retailers understand the facts and benefits of grass-fed dairy, including milk.