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CPG

Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

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Transforming CPG Promotions Through the Power of AI

The vast majority of CPG promotions fail to break even, but artificial intelligence and machine learning can help companies execute promotions that hit the mark with customers.

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Kellogg Divests Keebler Cookies, Related Businesses to Ferrero

The cash transaction to sell its cookies and snacks division to Nutella and Tic Tac parent is valued at $1.3 billion and is set to close in July.

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How Retailers Are Remaining Competitive in Private Label

By Rebekah Marcarelli on Apr. 02, 2019

A study found grocers are using the category to ensure profitability.

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Matter, General Mills Foodservice Activate College Volunteers

By WGB Staff on Mar. 14, 2019

Students at 100 campuses in 34 states will pack 44,000 Matterbox snack packs to distribute in local communities.

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Q&A With a Retail Reporter Turned Natural Food Entrepreneur

By Jon Springer on Feb. 15, 2019

Katherine Harvey, who was a retail business reporter earlier in her career, joins WGB's Breakroom to discuss the challenges of building a new brand in the healthy food space.

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Field Agent Acquires Retail Media Firm

By WGB Staff on Jan. 22, 2019

Field Media to dispatch "everyday influencers" to buy, try and build content.

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Campbell Soup Taps Mark Clouse as CEO

By Jon Springer on Dec. 21, 2018

Former Pinnacle CEO to take on turnaround of the struggling CPG icon.

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3 Ways Grocery Trading Partners Can Make the Most of Shopper Insights

By Brett Dworski on Dec. 14, 2018

CMA, SIMA explore how integrated teams’ use of data will make a difference during WGB webcast.

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Denmark Considering Including Environmental Impact on Packaging

By Phil Lempert on Dec. 07, 2018

The Lempert Report: The initiative will be tested at a collection of supermarkets.

CPG

Campbell, Third Point Declare Truce

By Jon Springer on Nov. 27, 2018

The settlement will add two activist nominees to the board of the struggling CPG giant.