Transforming CPG Promotions Through the Power of AI
The vast majority of CPG promotions fail to break even, but artificial intelligence and machine learning can help companies execute promotions that hit the mark with customers.
Kellogg Divests Keebler Cookies, Related Businesses to Ferrero
The cash transaction to sell its cookies and snacks division to Nutella and Tic Tac parent is valued at $1.3 billion and is set to close in July.
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