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Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

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Nielsen, Microsoft Align to Democratize Retail Data With AI

The new partnership will enable clients to harness data as an enterprise asset within an open data environment.

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How to Attract Health-Conscious Shoppers

Here’s a look at what grass-fed dairy is and why stores should offer it.

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Campbell Heirs Unite Against Third Point

By Jon Springer on Oct. 18, 2018

Family support for board seen as key blow to activist investor.

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Attracting Shoppers with Grass-Fed Dairy

Sponsored content from our partner Organic Valley on Oct. 16, 2018

It’s imperative that retailers understand the facts and benefits of grass-fed dairy, including milk.

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Sales of Pumpkin-Flavored Items Reach 5-Year High

By Rebekah Marcarelli on Oct. 08, 2018

Grocers continue to introduce new private label items that boast the trendy flavor.

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Grocery Omnichannel Sales Hit $1 Trillion in U.S.

By WGB Staff on Oct. 05, 2018

Nielsen, Rakuten data finds online grocers ringing up $21.6 billion in sales in the past three years.

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Diving Into the SNAP/Soda Marketing Debate

By Phil Lempert on Sep. 27, 2018

The Lempert Report: A study found higher odds of in-store sugar-sweetened beverage advertising during benefit issuance days.

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TSC's 2017 Sustainability Index Reveals Top Categories

By WGB Staff on Sep. 25, 2018

Products such as apples, pears and diapers ranked among the most eco-friendly consumer products.

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Hershey Revs Up Cross-Country Tour to Retailers’ Front Doors

By Meg Major on Sep. 21, 2018

The company’s 53-foot tricked-out semitrailer is driving shopper insights directly to retailers of all sizes during a cross-country whistle-stop customer tour.

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Social-Powered 'Mayochup' Squirts Onto Grocery Shelves

By Jon Springer on Sep. 18, 2018

Kraft Heinz's new condiment spreads a spicy social buzz.