Edit

CPG

Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

\
CPG

Field Agent Acquires Retail Media Firm

Field Media to dispatch "everyday influencers" to buy, try and build content.

CPG

Campbell Soup Taps Mark Clouse as CEO

Former Pinnacle CEO to take on turnaround of the struggling CPG icon.

CPG

3 Ways Grocery Trading Partners Can Make the Most of Shopper Insights

By Brett Dworski on Dec. 14, 2018

CMA, SIMA explore how integrated teams’ use of data will make a difference during WGB webcast.

CPG

Denmark Considering Including Environmental Impact on Packaging

By Phil Lempert on Dec. 07, 2018

The Lempert Report: The initiative will be tested at a collection of supermarkets.

CPG

Campbell, Third Point Declare Truce

By Jon Springer on Nov. 27, 2018

The settlement will add two activist nominees to the board of the struggling CPG giant.

CPG

Nielsen, Microsoft Align to Democratize Retail Data With AI

By WGB Staff on Nov. 13, 2018

The new partnership will enable clients to harness data as an enterprise asset within an open data environment.

CPG

How to Attract Health-Conscious Shoppers

Sponsored content from our partner Organic Valley on Oct. 30, 2018

Here’s a look at what grass-fed dairy is and why stores should offer it.

CPG

Campbell Heirs Unite Against Third Point

By Jon Springer on Oct. 18, 2018

Family support for board seen as key blow to activist investor.

CPG

Attracting Shoppers with Grass-Fed Dairy

Sponsored content from our partner Organic Valley on Oct. 16, 2018

It’s imperative that retailers understand the facts and benefits of grass-fed dairy, including milk.

CPG

Sales of Pumpkin-Flavored Items Reach 5-Year High

By Rebekah Marcarelli on Oct. 08, 2018

Grocers continue to introduce new private label items that boast the trendy flavor.