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Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

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Nielsen, Microsoft Align to Democratize Retail Data With AI

 By WGB Staff on Nov. 13, 2018

The new partnership will enable clients to harness data as an enterprise asset within an open data environment.

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How to Attract Health-Conscious Shoppers

Sponsored content from our partner Organic Valley on Oct. 30, 2018

Here’s a look at what grass-fed dairy is and why stores should offer it.

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Campbell Heirs Unite Against Third Point

By Jon Springer on Oct. 18, 2018

Family support for board seen as key blow to activist investor.

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Attracting Shoppers with Grass-Fed Dairy

Sponsored content from our partner Organic Valley on Oct. 16, 2018

It’s imperative that retailers understand the facts and benefits of grass-fed dairy, including milk.

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Sales of Pumpkin-Flavored Items Reach 5-Year High

By Rebekah Marcarelli on Oct. 08, 2018

Grocers continue to introduce new private label items that boast the trendy flavor.

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Grocery Omnichannel Sales Hit $1 Trillion in U.S.

By WGB Staff on Oct. 05, 2018

Nielsen, Rakuten data finds online grocers ringing up $21.6 billion in sales in the past three years.

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Diving Into the SNAP/Soda Marketing Debate

By Phil Lempert on Sep. 27, 2018

The Lempert Report: A study found higher odds of in-store sugar-sweetened beverage advertising during benefit issuance days.

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TSC's 2017 Sustainability Index Reveals Top Categories

By WGB Staff on Sep. 25, 2018

Products such as apples, pears and diapers ranked among the most eco-friendly consumer products.

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Hershey Revs Up Cross-Country Tour to Retailers’ Front Doors

By Meg Major on Sep. 21, 2018

The company’s 53-foot tricked-out semitrailer is driving shopper insights directly to retailers of all sizes during a cross-country whistle-stop customer tour.

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Social-Powered 'Mayochup' Squirts Onto Grocery Shelves

By Jon Springer on Sep. 18, 2018

Kraft Heinz's new condiment spreads a spicy social buzz.

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