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CPG

Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organicsnacks, condiments and more.

CPG

Transforming CPG Promotions Through the Power of AI

The vast majority of CPG promotions fail to break even, but artificial intelligence and machine learning can help companies execute promotions that hit the mark with customers.

CPG

Kellogg Divests Keebler Cookies, Related Businesses to Ferrero

The cash transaction to sell its cookies and snacks division to Nutella and Tic Tac parent is valued at $1.3 billion and is set to close in July.

A study found grocers are using the category to ensure profitability.

Students at 100 campuses in 34 states will pack 44,000 Matterbox snack packs to distribute in local communities.

Katherine Harvey, who was a retail business reporter earlier in her career, joins WGB's Breakroom to discuss the challenges of building a new brand in the healthy food space.

Field Media to dispatch "everyday influencers" to buy, try and build content.

Former Pinnacle CEO to take on turnaround of the struggling CPG icon.

CMA, SIMA explore how integrated teams’ use of data will make a difference during WGB webcast.

The Lempert Report: The initiative will be tested at a collection of supermarkets.

The settlement will add two activist nominees to the board of the struggling CPG giant.

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