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CPG

Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

CPG

Report: Hershey, Cheerios and M&M's Rank Among 10 Most Trusted Brands

CPG brands had a strong showing overall, particularly with older generations, and monopolized much of the list.

CPG

The Future of Packaging: Tackling Plastic’s Plight

Consumers are voicing concerns about everything from single-use plastics to microplastics in the ocean, but much of the solution lies with CPG producers and the supply chain.

CPG

11 Trends That Will Shape the CPG Industry in 2020

By Hannah Prokop on Jan. 02, 2020

Acosta makes its retail predictions for the new year

CPG

Let’s Put the ‘C’ Back Into Consumer Goods

By Laura Gurski on Dec. 09, 2019

Actively engaging consumers across the value chain will allow them to enjoy a greater sense of ownership with the brands they love.

CPG

Mind Your P/E Q's

By Karen Strauss on Dec. 06, 2019

When it comes to marketing spending, small changes over time can equate to significant shifts, even for mindful manufacturers.

CPG

Goya, National Supermarket Association Host Taste of Latinoamerica

By WGB Staff on Nov. 26, 2019

Latin-themed three-course meal highlights partners' pop-up restaurant as part of the Food Education Fund’s student-run showcase of ethnic foods.

CPG

Solving Autonomous Checkout's Effect on Impulse Purchases

By WGB Staff on Nov. 25, 2019

Mars Wrigley and Standard Cognition team up to find ways to keep shoppers buying when the traditional checkout stand is gone.

CPG

Who Is the Consumer of the Future?

By Laura Gurski on Nov. 21, 2019

Building a relevant brand requires a deep understanding of how today’s consumers process information from a multitude of brand interactions.

CPG

Dean Foods Granted Access to Funds During Bankruptcy Proceedings

By Kat Martin on Nov. 15, 2019

U.S. Bankruptcy Court grants Dean Foods access to up to $475 million to fund daily operations, including employee wages and vendor payments.

CPG

Cadent Marketing Spending Study Grades Brands’ Price/Equity Scores

By Meg Major on Nov. 07, 2019

Increased penetration of private labels, omnichannel offerings and a changing retail landscape add more complexities to the P/E balancing act.

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