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Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

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CPG

8 Beer Products and Promos to Create Summertime Destinations

As summer approaches, brewers are unleashing a plethora of promotions and products to help retailers spike category sales.

CPG

Food Brands Partner on Healthy Soil Initiative

The Lempert Report: The program is also intended to help fight climate change.

CPG

Brewers, Retailers Set to Showcase Refreshing Drinks for Summer

By WGB Staff on Apr. 17, 2018

Here's a look at the latest products and programs to ensure consumers have plenty of beverage choices for warm-weather gatherings.

CPG

Campbell Reorganizes to Meet Industry Changes

By Jon Springer on Apr. 06, 2018

The company promoted Mignini to COO and established a new "accelerator" unit to take over ailing fresh business.

CPG

The Surge in Labeling Certification

By Jennifer Strailey on Mar. 13, 2018

Fair trade resonates with the majority of Americans, according to a study probing insights into consumer decision-making.

CPG

Kraft Heinz Launches Incubator for 'Disruptive' Food Brands

By Jon Springer on Mar. 07, 2018

Acknowledging that size matters less than it used to, the CPG giant is searching for new “challenger” foods.

CPG

Hershey Taps Accenture to Support Customer-Focused Ambitions

By WGB Staff on Mar. 06, 2018

The snack giant will implement the SAP platform to support growth and accelerate its speed of innovation.

CPG

General Mills Takes a Bite of Pet Food

By Jon Springer on Feb. 23, 2018

The company announced an $8 billion deal to acquire Blue Buffalo Pet Products.

CPG

Food as Fashion: The Next Foray for Private Brands

By Nicole Peranick on Feb. 09, 2018

While not a new concept, the intersection between the two has sparked the interest of mainstream food retailers.

CPG

Peapod Partners with Campbell’s, Kraft Heinz, Barilla for Fresh Meal Kits

By WGB Staff on Feb. 06, 2018

Peapod has launched six new meal kit varieties developed in partnership with CPG brands.