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CPG

Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

CPG

Coca-Cola Goes All In on Fairlife

The beverage giant now owns 100% of the value-added dairy company, which is looking to benefit from Coke's distribution and supply chain muscle.

CPG

Califia Farms Lands $225M in Financing

The Series D financing from a variety of sources gives the plant-based company long-term operating capital.

CPG

International Dairy Foods Association Launches Women in Dairy Network

By WGB Staff on Jan. 15, 2020

The goal is bring together established leaders with young professionals in an effort to expand the presence and influence of women in the industry.

CPG

Report: Hershey, Cheerios and M&M's Rank Among 10 Most Trusted Brands

By WGB Staff on Jan. 14, 2020

CPG brands had a strong showing overall, particularly with older generations, and monopolized much of the list.

CPG

What Successful Food Brand Makers Need to Know in 2020

By Laura Gurski on Jan. 14, 2020

Understanding and embracing the most watch-worthy trends hold the key for future success and growth of most CPG companies in 2020.

CPG

The Future of Packaging: Tackling Plastic’s Plight

By Amanda Baltazar on Jan. 10, 2020

Consumers are voicing concerns about everything from single-use plastics to microplastics in the ocean, but much of the solution lies with CPG producers and the supply chain.

CPG

11 Trends That Will Shape the CPG Industry in 2020

By Hannah Prokop on Jan. 02, 2020

Acosta makes its retail predictions for the new year

CPG

Let’s Put the ‘C’ Back Into Consumer Goods

By Laura Gurski on Dec. 09, 2019

Actively engaging consumers across the value chain will allow them to enjoy a greater sense of ownership with the brands they love.

CPG

Mind Your P/E Q's

By Karen Strauss on Dec. 06, 2019

When it comes to marketing spending, small changes over time can equate to significant shifts, even for mindful manufacturers.

CPG

Goya, National Supermarket Association Host Taste of Latinoamerica

By WGB Staff on Nov. 26, 2019

Latin-themed three-course meal highlights partners' pop-up restaurant as part of the Food Education Fund’s student-run showcase of ethnic foods.

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