Goldstϋr kiosks—automated kiosks for converting old or unwanted jewelry into cash or gift cards—are now in place at Cub Foods stores in the Minnesota cities of Silver Lake, Stillwater, Midway, Coon Rapids and Apple Valley.
“As one of the largest grocers in the nation with multiple banners throughout the country, Supervalu represents a tremendous opportunity for us,” says Goldstϋr COO Kevin Miller. “Retailers love us because there is no cost of ownership or labor associated with the kiosk, and it provides an immediate revenue source in a very small footprint.”
Consumers have the opportunity to unlock the value of their gold or silver jewelry by exchanging it for cash or gift cards in a trustworthy, professional, secure and accurate process, say company officials. For the retailer, the approach represents a new form of revenue that Goldstϋr can capture in addition to generating additional store traffic, officials add.
The process takes just two minutes and a $2 appraisal fee, with offers based on commodities market prices that are updated every hour. Consumers can choose from a cash receipt or store gift card as payout. If the consumer decides not to accept the bid as shown on the kiosk screen, they can simply decline the offer.
The Goldstϋr kiosk is an easy, accurate and pressure-free process, all within the confines of a safe and comfortable supermarket environment. Consumers are not required to part with their jewelry as in a cash-for-gold mail order service. Plus, there are no middlemen or haggling to deal with like those found in pawn shops or store-front gold buying operations, say officials.
“We have a strategic marketing plan that we are implementing through Cub Foods to bring consumer awareness to our kiosk concept and drive traffic to these locations,” Miller says. “And we plan to expand rapidly by targeting busy shopping malls, supermarkets and big box retailers nationally.”