SignArt, Inc. has launched a new division, Evolocity, which will deliver exterior, on-premise digital message signs that are installed through due diligence and project management. Sign ads are then deployed through training, content development and analytics. Evolocity's goal is to help transform advertising, delivering differentiation, increased customer traffic and incremental transactions for multi-unit centralized marketing operations, say company officials.
Mike Williams, founder, owner and president of SignArt, Inc., which has provided on-premise, exterior sign industry for over four decades says, “Evolocity is the most exciting initiative in my career. Technological changes have weakened the reach of traditional advertising media. Evolocity offers a remedy to that decline, thereby transforming the world of advertising.
"We offer an exceptional exterior, on-premise digital advertising solution for multi-unit, centralized marketing operations, Williams adds. "Evolocity advances our clients’ campaigns: it is the dynamic way to cause the customer turn-in response necessary to build store traffic which then allows all other in-store efforts to be fully realized. Beyond providing our clients with the best-in-class digital sign, we bring our decades of experience in installation due diligence—from project management to permit negotiations and acquisition. And, once the sign is placed by our North American network of certified installers, our expertise really comes into play.”
Evolocity provides tools, training and guidance so clients master digital advertising, Williams says. "As a primary sign vendor to national retail, financial and educational institutions, we stay in front of all technical developments. Proprietary software allows clients to measure and analyze effectiveness and then modify to optimize the ads. We provide clients a pain-free experience and peace of mind.”
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