Fresh Food

3 Trends driving higher seafood sales

The $12.5 billion seafood category attracts affluent shoppers and can be a showcase for a store’s quality positioning.

Research from the U.S. Department of Agriculture shows that Americans consume only 16 pounds of seafood per person per year, compared with 112 pounds of poultry and 111 pounds of meat, according to the Power of Seafood 2020 report from FMI—The Food Industry Association. The report also found that when seafood is included in a shopping trip, the average basket is $98, which is almost three times the average basket for groceries at $34.91. Seafood sales therefore represent a big opportunity for retailers—but how can they encourage more purchases?

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This post is sponsored by Alaska Seafood Marketing Institute

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