Fresh Food

Almond Water Continues to Expand

Victoria’s Kitchen, the makers of Almond Water, is planning a rapid expansion into key and core markets. Beginning August, 2012, consumers will enjoy finding almond water in grab & go coolers in more natural chains outside of California such as AJ’s Fine Foods (AZ), Metropolitan Market (WA) and Yoke’s Fresh Markets (WA). The company is also adding more retailers in its home state, California, with a launch at Bristol Farms, Lazy Acres, Berkley Bowl and New Frontiers Natural Marketplace. “We are very excited about the amazing growth we are experiencing but we still try to be careful in controlling where our product is being sold,” says owner and founder David Meniane. Currently distributed in leading retailer specialty markets including Draeger’s Markets, Mollie Stone’s Markets and Oliver’s Market, Victoria’s Kitchen has also signed expansion agreements with Presence Marketing to help introduce the brand in the Pacific NW region (Oregon, Washington, Idaho, Montana and Alaska). New distribution will focus on natural and upscale chains of the NW region, say company officials. Made from simple ingredients (Pure Cane Sugar, Natural Almond Flavor and Citric Acid), Victoria’s Kitchen Almond Water has no high fructose corn syrup, dextrose, artificial colors, preservatives or synthetic flavors. Victoria’s Kitchen is also Kosher and is made from gluten free ingredients. “I've been drinking Almond Water longer than I can remember and 29 years later, I'm still drinking it,” says Meniane. “The difference is it doesn't take 5 hours to extract the flavor from the Almonds and infuse the water with it. I now drink it straight from the bottle or in the glass mixed with ice. Almond Water is for everyone looking for something innovative, sweet but not too sweet, and most importantly refreshing and 100% natural.” Victoria’s Kitchen has also planned for expanded distribution in the Southern California regions via LA Distributing and Nature’s Best. Currently the brand is available throughout the West Coast and in select retailers throughout the country, including Giant Eagle’s Market District and World Market. Almond WaterVictoria's



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