Fresh Food

Alouette Cheese's In-store and Online Tintin Promotion

Alouette Cheese is launching an in-store and online promotion for the release of the upcoming movie, The Adventures of Tintin. Alouette will join the quest with Tintin—in theaters December 21st—with a microsite, AlouetteCheese.com/Tintin. Visitors to the site will be able to feed their taste for adventure with the chance to win a 10-day trip to Europe exploring select capitals, weekend trips to Hollywood and other daily and weekly prizes such as The Adventures of Tintin movie passes and prize packs. “We wanted to invigorate buzz with our consumers both in-store and online, to attract not only cheese lovers, but also fans of Tintin who might want to feed their taste for adventure and try our cheeses,” said Cristina Anton Villa, director of marketing new products. “Whether you see The Adventures of Tintin featured on our packaging in the deli section or cheese counter, on our website, or via our Facebook or Twitter pages, we encourage both Alouette fans and those who’ve never tried our products to embrace their adventurous side and set sail with us for an escapade in entertaining and everyday snacking.” The microsite will also host a downloadable recipe book of tasty dishes inspired by The Adventures of Tintin and Alouette Cheeses and created by Executive Chef for Alouette, Greg Gable. Dishes include, but are not limited to: Alouette Baby Brie Dogs; Alouette Garlic and Herbs Golden Crab Risotto; Alouette Crème de Brie Treasure Chest; Alouette Sweet and Spicy Haddock Explosions; and Alouette Drunken Burning Oar Brie Log S’mores. Alouette Cheese and Tintin Promotionwww.AlouetteCheese.com/Tintin


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