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BrightFarms Grows Into Food Lion

Partnership with Ahold Delhaize banner sees expansion of locally grown salads into 330 stores
Food Lion
Photograph: Shutterstock

Locally grown greens supplier BrightFarms is expanding its distribution network in the Mid-Atlantic with Ahold Delhaize USA as a new major retail partner. BrightFarms' expansion will take place in more than 330 Food Lion stores in Virginia that will be serviced from the company's greenhouse facility in Culpeper, Va. 

Since 2016, BrightFarms' locally grown salads have been sold throughout the Mid-Atlantic in more than 160 Giant Landover stores, also owned by Ahold Delhaize USA. The new Food Lion stores will expand BrightFarms’ reach into areas such as Virginia Beach, Williamsburg, Charlottesville, Richmond, Norfolk and communities in the western part of the state.

The Food Lion expansion will include BrightFarms’ popular varieties of products Sunny Crunch, Baby Spinach, Spring Mix, Baby Arugula and Mixed Greens. 

“Ahold Delhaize USA is a leader in local produce. Since launching with Giant Landover in 2016, we’ve been fortunate to partner with several of their brands,” said Steve Platt, CEO of BrightFarms. “With our increased capacity on the East Coast, we're thrilled that we now have the opportunity to supply Food Lion’s Virginia stores with our fresh, delicious and pesticide-free greens.”

“Food Lion is committed to providing locally sourced, fresh, healthy and affordable produce for our customers across the towns and cities we serve," said Chris Dove, Food Lion’s VP of produce category and merchandising. "We’re excited about this expanded partnership with BrightFarms, which will expand our ability to deliver to our Virginia customers the high-quality, locally grown salad greens they expect from Food Lion.”

 

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