Fresh Food

California Avocado Commission Promotes Angela Fraser

Longtime avocado advocate named director of trade and legal affairs
California Avocado Commission
Photograph courtesy of the California Avocado Commission

The California Avocado Commission (CAC) of Irvine, Calif., has promoted Angela Fraser to director of trade and legal affairs. Fraser, who has worked for the Commission for 21 years, will provide oversight and management of corporate legal affairs. She also will continue to lead the strategy, planning, production, execution and budget of the California Avocado Commission’s nutrition program.

“It has been a pleasure to work with Angela for more than two decades and to see her commitment and continued growth,” said Jan DeLyser, California Avocado Commission VP marketing, in a release. “It is inspiring to witness her dedication to the California avocado industry as well as her perseverance to attain her education goals.”

Fraser joined the California Avocado Commission in 2000 as merchandising administrative coordinator. She was promoted to merchandising manager in 2003, became marketing programs manager in 2005 and marketing manager in 2008. In 2019, Fraser was promoted to director trade affairs.

California Avocado Commission

In prior roles, Fraser developed expertise in the review and negotiation of agreements and preparing them for legal review. This led her to pursue and complete an associate of arts degree and to become a paralegal from an American Bar Association-approved program. Fraser’s new title recognizes this accomplishment.

In her new role, Fraser will assume additional responsibility managing legal matters and regulatory compliance. She will coordinate the Commission’s general legal matters with appropriate in-house and/or outside counsel, manage the development of contracts, assist with legal research and oversee other matters including compliance with FDA and USDA guidelines.

A certified trade show specialist, Fraser also will retain her current responsibility with trade shows and exhibits, including managing CAC’s participation in Fresh Summit and regional produce trade shows. Fraser is currently pursuing a bachelor’s degree in psychology in preparation for law school.

Created in 1978, the California Avocado Commission serves as the official information source for California avocados and the California avocado industry.

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