In a creative move highlighting benefits of local daily products and cashing in on consumption trend hype, the California Milk Advisory Board last month opened the first pop-up dairy dispensary in Venice, Calif., having fun with the recent popularity of CBD‚ or as the association termed it, “California-Based Dairy.” The tagline was, “Get the TLC without the THC.”
The California Dairy Dispensary, which opened Feb. 22, highlighted the natural, mood-enhancing properties of California dairy foods as represented by varieties of cheese, micro-dosed butters, flavor-infused yogurts and rolled ice cream—all the TLC with zero THC or cannabis, the association noted. During the event, attendees could speak with a knowledgeable dairy docent to discover the dairy variety that’s right for them. It was everything expected from a traditional dispensary only in dairy form, tapping into dairy’s place as the original mood-enhancer—wholesome, natural and legal in all 50 states, the association said.
“California-based dairy foods, or CBD, for short, not only taste delicious but are a natural way to enter a golden state of feeling everything from bliss to excitement,” said John Talbot, CEO of the California Milk Advisory Board. “A dispensary-inspired setting offers consumers an unexpected and unforgettable way to experience their favorite foods made with real milk produced on family dairy farms using the nation’s most sustainable farming practices.”