Certified Angus Beef has introduced Steakholder Rewards, a loyalty program that offers customers beef know-how as well as rewards for connecting with the brand and purchasing the beef at locations that sell it.
“Steakholder Rewards allows consumers to elevate the experience they have come to expect from the Certified Angus Beef brand while also growing our conversations with a wider audience base,” said Tracey Erickson, the brand’s executive vice president of marketing. “It is built on delivering experiences that deepen the relationship consumers have with the brand and with our partners who offer it.”
Participants can win unique opportunities with renowned chefs and VIP access to special events. As "steakholders," members may also earn branded merchandise, such as limited-edition carving knives, premium apparel and exclusive content.
“Each person’s experience and rewards will be based on their individual tastes and preferences,” Erickson said. “Members can choose to make the experience more personal by sharing information about their beef and shopping preferences, as well as dates for celebrations, such as birthdays.”
Residents of the United States and Canada can register for Steakholder Rewards at rewards.CertifiedAngusBeef.com, where participants earn and track points to redeem for rewards. Points may be earned for activities such as referring a friend, sharing recipes, watching videos at the site, answering surveys or following the brand on social media.
Members can also earn 10 points for every $1 spent on qualifying purchases of Certified Angus Beef brand products from participating outlets.
“Research shows that consumers are willing to pay more for our brand and drive farther to businesses offering it, and we want to reward them for that,” Erickson said. “This is a fun way to engage our loyal fans and make them feel an even bigger part of our brand, from family farmers and ranchers to their tables.”