Bashas' has introduced True Chef Meal Kits in 47 of its stores throughout Arizona, and Costco will also debut the new line across the Texas area.
Unlike mail-order meal kits, True Chef, a service provided by consumer packaged goods company True Food Innovations, offer customers local options without the need to sign up for a subscription service or disposing of excess packaging.
The meal kits feature chicken, pork and beef entrees that contain all of the necessary ingredients and step-by-step instructions for shoppers to make the meals at home.
"The convenience and flexibility of being able to hand-select the meal kit you want, when you want it, and purchase it at your local Bashas' is a big draw for customers who don't want to be locked into a weekly service," Robert Jones, president of True Food Innovations, said in a news release. "Many shoppers want the ease of a meal kit but want to be able to make a spontaneous decision about dinner that night, and are already planning a trip to a Bashas' store for other items. Our True Chef Meal Kits are the perfect solution."
The meal kits are specifically designed for the retail market. They feature patent-pending formulations and have up to a 30-day shelf life, thanks to high-pressure processing (HPP). True Food Innovations utilizes the cold-processing technology at its 60,000-square-foot HPP processing facility in Southern California to preserve the kits' quality and nutrients without the need for additives.