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Dean Foods Company Introduces Chocolate Milk to TruMoo Line

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Dean Foods Company introduces TruMoo Calcium Plus low-fat chocolate milk to its line of dairy products. Like regular TruMoo, TruMoo Calcium Plus milk contains no high fructose corn syrup, no artificial growth hormones and no artificial sweeteners – and is made with 50 percent more calcium per serving than regular low-fat white milk, company officials say.

According to the National Institutes of Health, more than 50 percent of boys ages 9-13, girls ages 9-18, women over 50 and men over 70 are failing to meet their daily calcium requirements from diet alone. With the same chocolatey TruMoo taste, TruMoo Calcium Plus is a way to incorporate more calcium into the diet.

"Calcium is one of the most important minerals for the human body," says Katherine Brooking, MS, RD, Appetite for Health. "Not only is calcium essential for building strong, healthy bones, it also helps muscles, nerves and hormones function optimally. With 50 percent more calcium per serving than regular low-fat milk, TruMoo Calcium Plus chocolate milk is an easy and delicious way to help you and your family meet daily calcium needs."

There are many other reasons to incorporate TruMoo Calcium Plus into your daily regimen, outlined below by company officials:

Chocolate Milk is a Nutrient Powerhouse: TruMoo Calcium Plus provides eight essential nutrients – potassium, protein, vitamins A, D, and B12, riboflavin and phosphorus, and that extra boost of calcium.

Chocolate Milk Helps Build Bone Mass: According to the National Institutes of Health, bones increase in size and mass during periods of growth in childhood and adolescence, reaching peak bone mass around age 30. The more bone you have at the time of peak bone mass, the less likely you are to break a bone or develop osteoporosis later in life.*** Consuming foods and drinks rich in calcium, like TruMoo Calcium Plus milk, can help build strong, healthy bones and, as part of a well-balanced diet, may reduce the risk of osteoporosis.

Chocolate Milk is a Great Workout Recovery Drink: Recent studies have shown that, compared to juice, water or some sports drinks, low-fat chocolate milk's unique blend of carbohydrate and protein is ideal for replenishing tired muscles. Its high water content replaces fluids and electrolytes that are lost during exercise. And unlike water or most sports drinks, TruMoo Calcium Plus chocolate milk packs the additional benefit of calcium and includes a great balance of sodium and sugar – which may help you stay hydrated longer and regain energy.

"We are constantly striving to develop delicious products that provide nutritional benefits to our consumers and their families," says Greg Schwarz, vice president of marketing, Dean Foods. "TruMoo Calcium Plus allows kids and adults to get important nutrients that they need – all in a tasty treat."

TruMoo Calcium Plus milk is available now in the dairy case at grocery and convenience stores nationwide in half gallon bottles with an SRP of $4.49.


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