Fresh Food

DMA Introduces Interactive Produce Webinar

Produce professionals gather twice a month on Zoom
DMA marketing matters

DMA Solutions is launching “Marketing Matters,” a twice-a-month webinar to offer fresh produce marketers a forum to learn, share and discuss topics affecting the category.

“Marketers in the fresh produce industry are often faced with similar challenges,” said Dan’l Mackey Almy, president and CEO of DMA Solutions. “We launched ‘Marketing Matters’ to create a space for us to come together and gain context and confidence as we continue to proliferate and protect the brands that we serve.” He along with his team have hosted webinars for the past several months on topic ranging from how to navigate marketing during sensitive times to managing virtual trade shows and using digital promotions to achieve brand goals.    

The new interactive webinar series will cover several important topics, including:

  • The current state of social media.
  • What your CEO needs to know about marketing.
  • How sales and marketing can work together.
  • Preparing for a virtual Fresh Summit.

Interested produce professional can register here.

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