Dole Food Co. and Dole Packaged Foods have partnered with No Kid Hungry, a campaign to combat childhood hunger in America. Due to the pandemic and lack of access to school meals programs, 1 in 4 children could face hunger this year. The alliance involves the two Dole companies providing direct product donations in impacted cities, as well as nutrition education and at-retail initiatives to tangibly address hunger and ensure all children have access to three healthy meals a day.
“The No Kid Hungry campaign has a mission similar to the pledge that all Dole companies have committed themselves to for more than 150 years: nutritious food is the bridge to healthier, happier lives and stronger more inclusive communities,” said William Goldfield, Dole Food Co.'s director of corporate communications. “Produce is the key to this, and we believe that everyone should have access. The COVID-19 crisis has amplified both the needs to support communities and to stay healthy. We are excited to join with No Kid Hungry and step up to the challenge of our times. It is more important than ever.”
Dole will provide assistance in three ways:
- Direct Donation of Healthy Foods to Summer Meals Sites. Summer is always difficult for children who rely on school meals and this summer proved especially difficult. Starting in August, Dole will work with No Kid Hungry to provide immediate support in targeted U.S. cities through direct donation of fresh fruits and vegetables, packaged shelf-stable fruit, frozen fruit, dried fruit and juices to summer meals sites.
- Virtual Engagement With No Kid Hungry’s Sister Campaign, Cooking Matters. The stay-at-home mandates imposed in the early months of the pandemic, resulted in most U.S. families preparing the majority of their meals in the home, a trend that will likely continue for the near future. In response, Dole will leverage its generations of nutrition education leadership to create kid-friendly recipes, games and interactive activities as part of the Cooking Matters program, which empowers families to stretch their food budgets so they can cook healthy meals.
- New Year Hunger Campaign: Consumer Education through Retail. To take the No Kid Hungry message directly to consumers, Dole will work with its national retailer partners to host in-store new year promotions that generate awareness for childhood hunger in the United States.