Fresh Food

The Fresh Market expands meal lineup

Specialty grocer adds new meal kits for two and a party-focused meal deal.
The Fresh Market storefront
The Fresh Market said the new all-in-one meal kits serve two people and can be prepared in 20 minutes or less. / Photo courtesy of The Fresh Market

The Fresh Market has rolled out six new meal kits and added another “meal deal” heading into the back-to-school season and fall celebrations.

The all-in-one meal solutions serve two people and can be prepared in 20 minutes or less, the Greensboro, North Carolina-based specialty grocer said Wednesday. Each kit provides step-by-step instructions, and the meal components made fresh daily with ingredients from the retailer’s meat, seafood and produce departments.

New meal kit varieties include chicken parmesan in marinara sauce, creamy gorgonzola sirloin steak, Madeira steak in wine and demi-glace sauce, miso ginger trout, spicy pork bulgogi rice bowl (rice in Korean barbecue sauce with red chiles, ginger, soy and honey) and chicken alfredo (with garlic and parmesan in bechamel base).

The Fresh Market_The Party Meal

Ready to serve, The Party Meal includes sandwich and appetizer trays plus other noshes for $39.99. / Photo courtesy of The Fresh Market

For fall entertaining, The Fresh Market has introduced The Party Meal, its latest meal deal. Available through Oct. 31, the full prepared banquet includes a chicken salad slider tray (28 oz.); a ham and cheese slider tray (35 oz.); a choice of a pepperoni pinwheel appetizer tray (33 oz.) or a caprese appetizer tray (38 oz.); one The Fresh Market original guacamole (16 oz.); Zack’s Mighty Organic Tortilla Chips with Sea Salt (9 oz.); and The Fresh Market chocolate chip mini cookies (18 count).

The Party Meal is priced at $39.99, for a savings of $12, and no reheating is required, The Fresh Market noted. Customers can order online 24 hours in advance for pickup the next day.

“These convenient and delicious meal options are designed to help busy families save time in the kitchen while still enjoying flavorful food,” The Fresh Market stated. “Whether it’s a busy weeknight or a weekend tailgate, The Fresh Market has several options perfect for any occasion.”

The Fresh Market’s new meal kits and meal deal reflect ongoing efforts by the chain to provide restaurant-quality meal options, convenient meal solutions (such as all-in-one dinners for two and Little Big Meal dinner deals for four) and occasion-focused meal offerings, with the latter including Father’s and Mother’s Day, Easter, Valentine’s Day, Super Bowl Sunday and Thanksgiving.

Overall, The Fresh Market operates 160 stores in 22 states.



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