Fresh Food

Frieda’s Inc. Now Exclusive Marketer of MOAB Superfruit Juice Blends

Frieda’s Specialty Produce has signed a multi-year exclusive sales and distribution agreement with MOAB Superfruit Juice Blends. The MOAB line of pure fruit juices includes three proprietary blends, Açai, Pomegranate and Wild Blueberry, which will be exclusively distributed by Frieda’s Inc. in all retail, foodservice and wholesale channels in January 2012. They are 100% pure juice with each featured “superfruit” as the first ingredient. Known for their naturally high antioxidant levels, the fruit juices are further enhanced with Ecofruits Pure Dried Powders, boosting the antioxidant power. “I came to Frieda’s Inc. with MOAB Superfruit Juice Blends because they invented the specialty fruit category and are as passionate as we are about superfruits and their health benefits,” said Terry Xanthos, chairman of MOAB. “When I met Karen Caplan and the team at Frieda’s we had an immediate connection.” Terry Xanthos is behind the Frutzzo line of juices, which he introduced to the United States in 2000. MOAB introduced the 10.5-oz. size bottle at the PMA Fresh Summit in October 2011 with Frieda’s. MOAB has been marketing 32-oz. bottles of Açai, Pomegranate and Wild Blueberry for two years. “Since we have sold whole fruit superfruits for many years, it was natural to partner with MOAB to market their juice line,” said Karen Caplan, CEO of Frieda’s, based in Los Alamitos, Calif. “Both Frieda’s and MOAB are aligned in their commitment to change the way America eats by making more varieties of fruits and vegetables accessible. These pure and unique juices will make it easier for all consumers, young and old, to enjoy the flavor and health benefits of superfruits.” MOAB Superfruit Juice Blendsmarketed by Friedas www.friedas.com


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