With the domestic citrus season reaching its peak in the early winter months, Meyer Lemons and Seedless Lemons are perfect to brighten up holiday displays, Frieda's officials say, and Frieda’s Specialty Produce’s new one-pound bags are ready to attract shoppers and increase specialty sales at retail.
Part of Frieda’s overall brand refresh, the new specialty citrus bags have a playful and eye-catching design designed to welcome shoppers to give the fruit a try. Featuring fun wordplay like “Don’t pucker up, we’re sweet” for Meyer Lemons, the package will attract curious shoppers who may not have tried these varieties, officials add.
“We see the demand for Meyer Lemons grow every year and we are excited to offer our popular lemon bag in our new branded look,” says Karen Caplan, president and CEO of Frieda’s. “One of our retail clients recently switched over to the re-branded Meyer Lemons and saw an immediate increase in movement at the store level.”
“Shoppers are in love with Meyer Lemons—just search Twitter for the #MeyerLemon hashtag and you’ll see these sweeter lemons are quickly becoming the new holiday cooking staple,” adds Caplan. “It only makes sense to stock your produce departments according to this trend.”
Frieda’s one-pound Seedless Lemon bag will also be ready to ship in early December.
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