LoBue Citrus will begin shipping Heritage Reserve Navel Oranges—a flavor-driven, limited-run navel program—February 22, 2012.
Heritage Reserve navels are grown within a unique sub-section of California’s renowned Central Valley citrus growing region. Two critical factors account for the sustained productivity of the groves: a micro-climate and sandy soils unique to their growing region—a narrow, 20-mile long area adjacent to the western foothills of Sequoia National Park; and decades of consistent farming practices aimed at nurturing optimal flavor.
“Sustained by LoBue cultivation practices, these mature trees naturally provide a consistently exceptional flavor experience,” says Rick Osterhues, vice president of sales and marketing at LoBue Citrus. “We had an overwhelmingly positive response from both retailers and consumers last season, and expect similar results this year because these navels are truly fantastic.”
Last year, select retailers who carried Heritage Reserve enjoyed a significant boost in the navel category. From January to April 2010, one Northwest retailer who offered Heritage Reserve in bulk only increased total navel orange category sales by 35%, while one Southeast retailer reported sales 80% over expectations in both bagged and bulk fruit, say LoBue officials.
Heritage Reserve Navel Oranges are naturally colored (never gassed). They are taste-tested daily, graded tightly for optimal flavor, and packed to order. Supplies are expected to be available through April, and in slightly higher volume (despite restricted acreage)—enabling LoBue to extend the Heritage Reserve program to more markets this season than in previous years.
Heritage Reserve Navel Oranges
by LoBue Citrus
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