The way consumers shop and the products they are buying has been completely upended due to the coronavirus pandemic, and grocers are racing to catch up as the way they do business has quickly changed. Check It Out collected data points from key industry sources to help retailers learn how to meet the needs of consumers as they settle into the “new normal” for the next several months.
The coronavirus quickly changed what shoppers purchased, with unit sales of certain items skyrocketing. IRI tracks how unit sales of those products changed from the weeks before and during the initial pandemic declaration.
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