Fresh Food

Mobile Recipe Planner Helps Vegetable Shoppers Decide What's For Dinner

AllensRecipeSearchAppScreensAllens has launched a new, consumer-friendly mobile recipe planning tool geared toward meeting the needs of on-the-go families. New content, search options, recipes and grocery lists all make it easier for consumers to answer the question, What’s for dinner tonight? The widget can be accessed on any iPhone or Andriod phone by logging onto This mobile widget is designed to enhance the shopping experience by acting as a meal-planning companion and grocery list for consumers. By logging onto the mobile site and the widget, consumers can access more than 400 hundred of recipes by brand, and then by what type of meal to be prepared, i.e. chicken, soup, etc. Once a meal is chosen, the recipe is displayed and can be adjusted to display the look of an interactive grocery list. Each item is placed next to a check off box for after the item has been added to the consumers shopping cart. This new feature allows users to better understand the family of brands’ overall vision of the family dining experience. “Allens is committed to meeting the needs of all our consumers,” says David Brown, Vice President, Retail Sales and Marketing. “The concept behind this mobile guide helps drive better display of all the recipe options our family of brands has to offer people-on-the-go.”


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