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Fresh Food

PMA Hires 1st Chief Content Officer; United Fresh Ups Coppola to VP

Dan Stark will lead association's strategic content and digital transformation
PMA logo

The fresh produce industry’s leading trade associations are enhancing their leadership teams with a new hire and the promotion of an existing staff member.

The Newark, Del.-based Produce Marketing Association has hired Dan Stark as its first chief content officer. Reporting to PMA CEO Cathy Burns, Stark will be responsible for leading the organization’s marketing, communications and education efforts. 

Dan Stark
Dan Stark photograph courtesy of PMA

“We are thrilled to have Dan join our team,” Burns said in a statement. “His experience in digital transformation and content delivery will further enhance the value PMA provides to our members and the industry year-round. He will ensure that the stories of the produce and floral industries are at the forefront of the conversations the world is having around food, floral and culture.”

With a diverse background across the nonprofit sector with a focus on technology, innovation and governance, Stark previously led product strategy for a software development company providing an association management system and also was principal at a consulting firm promoting operational excellence. He also has association experience as former executive director of the American Public Gardens Association.

“The evolution of digital channels has given us unlimited tools to share and consume information,” Stark said. “It is my goal to help PMA serve our members as a trusted voice for and on behalf of our industry. I look forward to working with the team at PMA and with our members.”

At the United Fresh Produce Association, Mary Coppola has been promoted to VP of marketing and communications.

united fresh mary coppola
Mary Coppola photograph courtesy of United Fresh Produce Association

“When Mary joined our team [in 2014], we asked her to take on two major tasks,” United Fresh President and CEO Tom Stenzel said when announcing Coppola’s expanded duties. “First, she focused on growing the association’s marketing and communications capacity to deliver targeted messaging to our members and broader fresh produce industry. Equally important, Mary also took on the role of staff liaison to the association’s Produce Marketing & Merchandising Council,” which Stenzel said is composed of 45 marketing professionals from United Fresh’s member companies and which served as the driving force behind BrandStorm.

“Working with these volunteer leaders, Mary has helped create a strong professional community of produce marketers that is helping our industry bring great new products to consumers around the world,” said Stenzel. This year’s BrandStorm will take place Feb. 20-22 in San Francisco, he said.

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