J&J Produce has changed their name to J&J Family of Farms and transformed their corporate brand image to accompany the name change. The new name and brand look was designed to embrace J&J’s forward movement and future growth as the company expands their retail and foodservice business with national reach. The logo is also designed to create a more consumer-friendly brand image at retail.
“We want to share our farming story with consumers and the new logo and name honors the history and tradition of the family members who founded this business,” says Brian Rayfield, vice president of business development and marketing for J&J Family of Farms.
The company has evolved from a buying and selling operation supplying primarily the food service industry, into a farming and growing operation supplying a diverse retail and foodservice customer base across the country. This latest rebranding effort is part of a long term strategic plan as the company continues to grow and expand as a national supplier.
Rayfield adds, “We are excited to not only be able to tell our story but also showcase what we are all about – delivering high quality produce, direct from the farm.”
Established in 1983, J&J Family of Farms grows and distributes bell peppers, cucumbers, squash, tomatoes and eggplant. The company produces over 7 million packages annually from our farms and grower partners, and has operations in Florida, Georgia, Tennessee, North Carolina, Texas, Arizona, Mexico and the Dominican Republic.
Want breaking news at your fingertips?
Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.
The latest from Winsight Grocery Business, sent straight to your inbox.
In this special report, compiled using data and insights from CrowdStreet and Placer.ai, Winsight Grocery Business looks at five hot markets for grocery retail investment in 2022 and who’s leading the pack in those regions.