Produce for Kids' Power Your Lunchbox program was honored as the Best International Initiative for Marketing Fresh Produce to Children in 2019 at the London Produce Show and Conference.
Launched in 2014 in an effort to help families pack healthy lunches, the program has partnered with numerous health-conscious brands and has provided 1.3 million meals to families in need.
“Several years ago, our team realized that families were in need of resources during the often hectic back-to-school time of year and conceptualized Power Your Lunchbox,” said John Shuman, Produce for Kids founder and Shuman Farms president, who accepted the award at the Perishable Pundit’s Thought Leadership Breakfast. “We are extremely proud of the growth of the program and all of our partners who recognize the power of a nutritious lunch while giving back.”
Produce for Kids will also celebrate the campaign's six years of existence with registered dietitian-approved recipes, video content, social media, a Twitter party, giveaways, content creator outreach, podcast episodes and e-newsletters.