Fresh Food

Ready Pac Celebrates Wrap Kits with a Vacation Giveaway

Ready Pac Foods launched its latest contest promotion, Elite Eats. This promo gives contestants the chance to win an ELITE spa vacation for two at the Arizona Grand Resort & Spa in Phoenix – valued at $3,000, courtesy of Ready Pac. Contestants enter by voting for their favorite new Ready Pac Bistro Bowl Wrap Kit on Ready Pac’s website before August 10th or by following a link from any one of Ready Pac’s other digital sites on Pinterest, Facebook, LinkedIn or Twitter. Ready Pac is using #eliteeats to notify customers of contest news and updates. The winner will be randomly selected from all submitted entries by August 10. Through this web-based promotion, Ready Pac aims to broaden and delight their consumer base, while spreading the word about their exciting new line of Bistro Bowl Wrap Kits. As a departure from the traditional concept of healthy single-serve salads, Ready Pac Bistro Bowl Wrap Kits are the only on-the-go meal solution to fuse the concept of healthy ready-to-eat salads with a build-your-own-wrap component. Ready Pac plans to elevate their relationship with consumers beyond the sales transaction to a place where the Bistro brand and user lifestyles are effortlessly connected. “We have so many fantastic new wrap flavors – even I am having trouble narrowing down my favorite,” says Tristan Simpson, vice president of corporate communications. “Our Elite Eats contest is a great way to engage and reward our consumers for responding so positively to our latest innovation platform. Bistro Bowl Wrap Kits are such a clever departure from other fresh prepared meal offerings on shelves right now – we’re excited to find new opportunities for shoppers to fall in love with our line of Bistro Bowl Salads all over again.” RP_Elite_Eats_Press (Image) FINAL


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