Sabra Dipping Company announces an addition to its Greek Yogurt Dip product portfolio: Sabra FARMER’S RANCH Greek Yogurt Dip. Made with farm market-fresh vegetables and Greek yogurt, Sabra’s new Ranch dip gives everyone a tasty new choice for dipping chips or veggies, adding to salads, and utilizing in recipes, company officials say.
“Our Greek Yogurt Dips blend the delicious taste of small batch Greek yogurt with healthier ingredients, like our farm market-fresh chopped vegetables,” says Joe Franzino, senior brand manager for Sabra Greek Yogurt Dips. “Besides sour cream and yogurt dip, Ranch dips account for 30% of the white dips segment, and it’s the #2 salad dressing flavor with $820MM in retail sales annually. Sabra is excited to offer this American favorite flavor in a healthier for you Greek Yogurt dip from a brand consumers have grown to trust for delicious, fresh flavored dips and spreads.”
In a blind taste test, consumers love the brand’s new dip, citing both Sabra’s taste and chopped veggies as superior to other ranch dips, officials add. Sabra's ranch dip is made with chopped farm market-fresh vegetables like carrots, celery and cucumbers, and no artificial colors or flavors.
Consumers can add Sabra’s FARMER’S RANCH Greek Yogurt Dip to their dipping repertoire starting this August. A 10-ounce tub has an MSRP of $3.99.
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