Toufayan Bakeries will roll out new packaging beginning this spring. As part of a branding and marketing initiative launched mid-2013, Toufayan introduced a new website, comprehensive marketing and public relations campaigns and upgraded the company’s logo and packaging.
“We’re excited to roll out the new packaging nationwide,” says Karen Toufayan, vice president of sales and marketing at Toufayan. “The updated design allows consumers to easily see the fresh tasting products and discover key nutritional information and certifications, including those from the American Heart Association.”
This fresh, contemporary brand packaging was created to match the unbeatable fresh taste of Toufayan’s many varieties of baked goods, including bagels, pita, wraps and flatbreads. Modernized, featuring sharper color palette and cleaner labeling, the new packaging stands out on the shelves and makes it easy for consumers to discover nutrition information, product facts and to connect with the brand online and through social media.
The packaging also reinforces and enhances the memorability and authenticity of the brand with the inclusion of Toufayan’s slogan “Since 1926, families have been relyin’ on the fresh taste of Toufayan.”
If it’s true that a company’s success can truly be measured only by the caliber of its people, then the nation’s grocery fresh food departments and their supporting trade partners are in very good hands, as evidenced by the charter Champions of Change class showcased herein.