Fresh Food Toufayan Bakeries will roll out new packaging beginning this spring. As part of a branding and marketing initiative launched mid-2013, Toufayan introduced a new website, comprehensive marketing and public relations campaigns and upgraded the company’s logo and packaging.
“We’re excited to roll out the new packaging nationwide,” says Karen Toufayan, vice president of sales and marketing at Toufayan. “The updated design allows consumers to easily see the fresh tasting products and discover key nutritional information and certifications, including those from the American Heart Association.”
This fresh, contemporary brand packaging was created to match the unbeatable fresh taste of Toufayan’s many varieties of baked goods, including bagels, pita, wraps and flatbreads. Modernized, featuring sharper color palette and cleaner labeling, the new packaging stands out on the shelves and makes it easy for consumers to discover nutrition information, product facts and to connect with the brand online and through social media.
The packaging also reinforces and enhances the memorability and authenticity of the brand with the inclusion of Toufayan’s slogan “Since 1926, families have been relyin’ on the fresh taste of Toufayan.”
- How Grocery Retailers Can Save on Fresh Prepared Meal Costs as Consumer Demand Mounts
- Dollar Tree pauses egg sales
- Seafood unit sales drop nearly 10%, erasing pandemic gains
- Grocers pilot more sustainable meat packaging from Tyson
- Meat shoppers look to save and, sometimes, splurge
Toufayan Bakeries Announces New Brand PackagingBy Grocery Headquarters Staff on Mar. 04, 2014
Get great content like this in your inbox.Subscribe
Want breaking news at your fingertips?
Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.
The latest from Winsight Grocery Business, sent straight to your inbox.Sign Up
Thanks for signing up!Click here to complete your profile
Listen to your daily news: GB PodcastsNew episodes weekdays