What’s the best part of your job?
Not a lot of people can say they sell a product that 9 out of 10 people who walk through the door are going to buy. We sell humor at Avanti Press. Our greeting cards put smiles on millions of faces around the world. The opportunity to make that happen day in and day out is very rewarding.
What inspires your leadership approach?
I work hard to make our retailers look good and help them succeed at selling our products—everything we do ladders up to that simple goal. I’m inspired by having a simple, tangible goal, and I think that inspires everyone else.
What do you cherish most about being a part of the industry?
This industry gives us access to the widest possible spectrum of people who are in stores on a regular basis. We’re delivering millions of smiles across the country with our unique content every year. Providing that service within the GM category is an honor and a responsibility that we definitely cherish.