GoGo squeeZ has entered a long-term partnership with Action for Healthy Kids (AFHK), a nationwide nonprofit that supports school-based healthy eating and physical activity programs. Through a series of school grants and sponsored activities with AFHK, GoGo squeeZ will further its mission of making families happier and healthier by squeeZing a little more goodness into kids' lives for the 2016-2017 school year and beyond.
The partnership kicks off with Every Kid Healthy Week, which will be held April 25–29, an annual event that celebrates school health and wellness achievements. This annual observance puts the spotlight on the schools making a concerted effort to improve the health and wellness of their students and further promote the link between nutrition, physical activity and learning. As a national sponsor, GoGo squeeZ is providing stipends to 100 schools that pledge to include a healthy snacking activity in their programming.
"As part of our commitment to providing 'goodness for kids', we are partnering with AFHK to support their efforts to foster great eating habits among America's children," says Bill Graham, president at Materne North America Corp., the maker of GoGo squeeZ. "Our signature line of 100 percent natural applesauce squeezers, in conjunction with this multi-layered long-term partnership, helps to further deliver on our mission of making it easier for kids and families to be a little healthier and happier every day."
In addition to the sponsorship of Every Kid Healthy Week, and integral to the ongoing partnership with AFHK, GoGo squeeZ will support School Grants for Healthy Kids to help AFHK provide funding and technical assistance to 50 schools nationwide in the 2016-2017 school year to implement AFHK's Game On program of physical activity and nutrition initiatives. Grants may be used to fund nutrition education activities and physical activity initiatives including facilities and equipment for recess and physical education, playgrounds and play spaces, classroom energizers, walking and running clubs, and school gardens. In conjunction with the grants, AFHK also provides technical assistance to schools to support them in becoming nationally recognized as health promoting.
"Many kids have never even tried some common fruits and vegetables, but when exposed to healthier foods and nutrition education, they are better equipped to make smart food choices that positively impact their health and ability to learn in school," says Rob Bisceglie, CEO of Action for Healthy Kids. "By working with a partner like GoGo squeeZ that shares our vision to see all children live healthier lives, we will provide more schools the funding and resources needed to implement essential health and wellness programming."
GoGo squeeZ North American employees will also play a role in the ongoing partnership by participating in affiliated volunteer projects on both a company-wide and individual level. As one example, employees will be informed about partner schools in their communities and offered an opportunity to participate in their Every Kid Healthy Week events.